Poised for Exit
Welcome to the Poised for Exit podcast! Poised for Exit is an under 30-minute strategic planning guidance podcast for busy small business owners. Each week you’ll hear certified exit planning advisor, Julie Keyes, talk with a range of entrepreneurs and professionals about preparing your business for a future transition. Guests at every stage of company ownership will share their personal stories and lessons learned about topics such as the anatomy of the exit planning process, developing a growth strategy, how to sell on your terms, exit planning for women small business owners, handling business diversity, and how to sell a family business. Whether you’re planning an exit in the near future or not, this show will provide you with the same action-oriented content that Julie utilizes while consulting with Keyestrategies clients. Building an exit strategy can be overwhelming, especially with all the decisions and details you have to consider. “Poised for Exit” will simplify the process and help you unwrap the unknowns, giving you more confidence in your planning process. Previous episodes are available for download, so if you are new to our show, you can listen to them in any order that suits you. Join us each week for timely, relevant content that will surely impact your business exit outcome! Subscribe to our newsletter below to receive your weekly episode link and stay updated on new strategic planning content. Find “Poised for Exit” on Spotify, Apple Podcasts, Google Play, iHeart Radio, Amazon Music, and others. Thank you to our Sponsors: Sunbelt Business Advisers and JAK CPA's. A special note of thanks to Tyler Keyes who produced the music for the “Poised for Exit” show.
Poised for Exit
From Startup to an Eight-Figure Exit
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In this episode of Poised for Exit, Justin Goodbread, Founder and CEO of Relentless Value Coaching, shares how he built a financial advisory firm from the ground up, grew it to an eight-figure valuation in just 49 months, and ultimately exited the business. Drawing from his experience as an advisor, entrepreneur, coach, and business owner, Justin explains why intentional growth begins with thinking like an owner rather than simply operating as a technician.
The conversation explores Justin’s five-step framework for building a scalable and valuable company: Relentless Foundation, Relentless Examination, Relentless Execution, Relentless Exit, and Relentless Freedom. He also breaks down the four areas that drive growth in a service-based business: attracting the right clients, converting them into customers, delivering a consistent experience, and retaining them as long-term advocates.
Justin shares examples of advisors who increased revenue, created stronger systems, reduced their working hours, and built teams capable of operating without the owner’s constant involvement. Whether the goal is to increase enterprise value, prepare for an eventual exit, or gain more freedom from the business, the episode highlights why growth must be intentional, repeatable, and supported by the right systems.
Connect with Justin Goodbread here
Learn more about Relentless Value Coaching here
Connect with Julie Keyes, Keyestrategies LLC
Founder, Consultant, Author, Pod-caster and Instructor