Poised for Exit
Welcome to the Poised for Exit podcast! Poised for Exit is an under 30-minute strategic planning guidance podcast for busy small business owners. Each week you’ll hear certified exit planning advisor, Julie Keyes, talk with a range of entrepreneurs and professionals about preparing your business for a future transition. Guests at every stage of company ownership will share their personal stories and lessons learned about topics such as the anatomy of the exit planning process, developing a growth strategy, how to sell on your terms, exit planning for women small business owners, handling business diversity, and how to sell a family business. Whether you’re planning an exit in the near future or not, this show will provide you with the same action-oriented content that Julie utilizes while consulting with Keyestrategies clients. Building an exit strategy can be overwhelming, especially with all the decisions and details you have to consider. “Poised for Exit” will simplify the process and help you unwrap the unknowns, giving you more confidence in your planning process. Previous episodes are available for download, so if you are new to our show, you can listen to them in any order that suits you. Join us each week for timely, relevant content that will surely impact your business exit outcome! Subscribe to our newsletter below to receive your weekly episode link and stay updated on new strategic planning content. Find “Poised for Exit” on Spotify, Apple Podcasts, Google Play, iHeart Radio, Amazon Music, and others. Thank you to our Sponsors: Sunbelt Business Advisers and JAK CPA's. A special note of thanks to Tyler Keyes who produced the music for the “Poised for Exit” show.
Poised for Exit
How to Build Marketing Systems That Increase Exit Value
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In this episode of Poised for Exit, Jen Roth, Founder and CEO of Blue Sparq Marketing, joins the show to discuss how intentional marketing systems can drive sustainable growth and increase business value. Drawing from her experience building and leading marketing agencies, Jen shares how business owners can stop guessing at marketing and build a clear plan that supports growth.
The conversation explores why marketing and sales must work together to create a predictable pipeline, how CRM systems and better lead tracking can improve decision-making, and why cutting marketing during slower periods can ultimately hurt long-term growth. Jen also explains how fractional marketing teams can give companies access to the strategy and execution they need without the cost of building a full in-house department.
Jen also shares how AI can help marketing teams work more efficiently, without replacing the strategy and judgment that make marketing effective. They also touch on the importance of documenting institutional knowledge, building systems that do not rely entirely on the owner or top salespeople, and why these investments can make a business more scalable, transferable, and attractive to future buyers.
Finally, Jen talks about her experience with Entrepreneurs’ Organization (EO) and how the global peer community has supported her growth as an entrepreneur and leader. She shares why having a trusted network of fellow business owners, opportunities to learn from shared experiences, and a more holistic approach to leadership have been so meaningful in her journey.
Connect with Jen Roth here
Connect with Blue Sparq Marketing here
Connect with Julie Keyes, Keyestrategies LLC
Founder, Consultant, Author, Pod-caster and Instructor