Poised for Exit
Welcome to the Poised for Exit podcast! Poised for Exit is an under 30-minute strategic planning guidance podcast for busy small business owners. Each week you’ll hear certified exit planning advisor, Julie Keyes, talk with a range of entrepreneurs and professionals about preparing your business for a future transition. Guests at every stage of company ownership will share their personal stories and lessons learned about topics such as the anatomy of the exit planning process, developing a growth strategy, how to sell on your terms, exit planning for women small business owners, handling business diversity, and how to sell a family business. Whether you’re planning an exit in the near future or not, this show will provide you with the same action-oriented content that Julie utilizes while consulting with Keyestrategies clients. Building an exit strategy can be overwhelming, especially with all the decisions and details you have to consider. “Poised for Exit” will simplify the process and help you unwrap the unknowns, giving you more confidence in your planning process. Previous episodes are available for download, so if you are new to our show, you can listen to them in any order that suits you. Join us each week for timely, relevant content that will surely impact your business exit outcome! Subscribe to our newsletter below to receive your weekly episode link and stay updated on new strategic planning content. Find “Poised for Exit” on Spotify, Apple Podcasts, Google Play, iHeart Radio, Amazon Music, and others. Thank you to our Sponsors: Sunbelt Business Advisers and JAK CPA's. A special note of thanks to Tyler Keyes who produced the music for the “Poised for Exit” show.
Poised for Exit
Stop Winging the Future: Why Business Owners Need Intentional Planning
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In this episode of Poised for Exit, we are joined by John Schwalbach of Freedom Financial Partners, who leads a conversation with his client, Jennifer Zick, Founder and CEO of Authentic®. Together, they explore what shifts for a business owner when planning becomes intentional rather than reactive.
As Jennifer’s company matured and began generating meaningful value, new questions surfaced about wealth, risk exposure, long-term flexibility, and what success truly looks like. Through her work with John and his team, she gained clarity around how her business fits into her broader financial picture, how to model different life scenarios, and how to reduce pressure that had quietly built over time.
This conversation highlights why proactive planning is not just about numbers. It is about protecting what you are building, creating options for the future, and leading with greater confidence today. For business owners who sense they should start planning but have not yet taken that step, this episode offers perspective on why earlier clarity can be transformative.
Contact John Schwalbach here
Learn more about Freedom Financial Partners here
Contact Jennifer Zick here
Learn more about Authentic® here
Learn about the Trusted WISP tool for today’s professionals here
Connect with Julie Keyes, Keyestrategies LLC
Founder, Consultant, Author, Pod-caster and Instructor