Poised for Exit
Welcome to the Poised for Exit podcast! Poised for Exit is an under 30-minute strategic planning guidance podcast for busy small business owners. Each week you’ll hear certified exit planning advisor, Julie Keyes, talk with a range of entrepreneurs and professionals about preparing your business for a future transition. Guests at every stage of company ownership will share their personal stories and lessons learned about topics such as the anatomy of the exit planning process, developing a growth strategy, how to sell on your terms, exit planning for women small business owners, handling business diversity, and how to sell a family business. Whether you’re planning an exit in the near future or not, this show will provide you with the same action-oriented content that Julie utilizes while consulting with Keyestrategies clients. Building an exit strategy can be overwhelming, especially with all the decisions and details you have to consider. “Poised for Exit” will simplify the process and help you unwrap the unknowns, giving you more confidence in your planning process. Previous episodes are available for download, so if you are new to our show, you can listen to them in any order that suits you. Join us each week for timely, relevant content that will surely impact your business exit outcome! Subscribe to our newsletter below to receive your weekly episode link and stay updated on new strategic planning content. Find “Poised for Exit” on Spotify, Apple Podcasts, Google Play, iHeart Radio, Amazon Music, and others. Thank you to our Sponsors: Sunbelt Business Advisers and JAK CPA's. A special note of thanks to Tyler Keyes who produced the music for the “Poised for Exit” show.
Poised for Exit
True Story of Rapid, Strategic Growth Supported by Fractional Marketing Services
True Story of Rapid, Strategic Growth Supported by Fractional Marketing Services
We had the opportunity to have Luke Riordan, Founder and Partner of Dayta Marketing in the studio today as our guest host! Luke invited a long-time client, Tim Kraemer, President of TKI to share his story of rapid growth, that was largely due to the strategic marketing partnership his company has had with Dayta.
The company was founded 86 years ago, and Tim and his brother Brian are the 3rd generation owners. The company name, “Tom Kraemer, Inc” bears the name of their father. Tim and Brian have been strategically growing the business ever since they took over and have made numerous acquisitions since then, with their most recent being in Buffalo MN of the LaPlant company. TKI as locations in several markets across Central MN and specializes in the sale and rental of portable shipping containers. They attribute their exponential growth primarily to the targeted marketing strategy they do with Dayta. As for acquisitions, they’ve become much more strategic about what constitutes a fit for them today vs in the early years. Tim said they learned some interesting lessons when the first started acquiring companies.
Dayta’s approach to partnering with TKI has grown from a Social Media client over 10 years ago, to being their ‘marketing department’ with specialized team members within Dayta who cover all the bases from strategy, to web development, to Social, and Brand messaging. When a new location opens up, they formulate a plan ahead of time in order to create some buzz around it before it actually happens. In other words, a pre-launch plan that’s executed first. Brilliant!
Dayta is hosting an Executive Summit on Feb 22 2-4:30pm at Earl Giles in Mpls. Luke says contact him for information and to get an invitation to attend! Luke@dayta.com
Listen to the episode and learn more about TKI and Dayta’s amazing work here!
Connect with Julie Keyes, Keyestrategies LLC
Founder, Consultant, Author, Pod-caster and Instructor