
Poised for Exit
Welcome to the Poised for Exit podcast! Poised for Exit is an under 30-minute strategic planning guidance podcast for busy small business owners. Each week you’ll hear certified exit planning advisor, Julie Keyes, talk with a range of entrepreneurs and professionals about preparing your business for a future transition. Guests at every stage of company ownership will share their personal stories and lessons learned about topics such as the anatomy of the exit planning process, developing a growth strategy, how to sell on your terms, exit planning for women small business owners, handling business diversity, and how to sell a family business. Whether you’re planning an exit in the near future or not, this show will provide you with the same action-oriented content that Julie utilizes while consulting with Keyestrategies clients. Building an exit strategy can be overwhelming, especially with all the decisions and details you have to consider. “Poised for Exit” will simplify the process and help you unwrap the unknowns, giving you more confidence in your planning process. Previous episodes are available for download, so if you are new to our show, you can listen to them in any order that suits you. Join us each week for timely, relevant content that will surely impact your business exit outcome! Subscribe to our newsletter below to receive your weekly episode link and stay updated on new strategic planning content. Find “Poised for Exit” on Spotify, Apple Podcasts, Google Play, iHeart Radio, Amazon Music, and others. Thank you to our Sponsors: Sunbelt Business Advisers and JAK CPA's. A special note of thanks to Tyler Keyes who produced the music for the “Poised for Exit” show.
Poised for Exit
Serial Entrepreneur-Chasing the Hard Problems
Serial Entrepreneur-Chasing the Hard Problems
We had the pleasure of interviewing Gordy Meyer, CEO of Dayta in this episode. Gordy had a very interesting entrepreneurial journey that he shared a summary of, with an unbelievable story about his company and the New York Times at the very end; you'll have to listen to the episode to get it!
Gordy said he was entrepreneurial even as a child, with his own paper route and lawn mowing business. He knew he'd be the founder of his own organization someday, but he cut his teeth first at Fingerhut. His analytical skills came in handy for their business model and he learned how to strategically use data to scale a business in the right directions.
His first company specialized in risk management through data gathering and analysis as a B2B service provider, which he sold in 2000 to LexisNexus! LexisNexis has since grown the risk management division to $1B in sales. He then went on to start, grow and sell two more companies. He moved into a Board member role at Dayta Marketing in St Cloud and served for 8 years, then made an offer to buy and scale the business. They've since created their own proprietary client project management program called "Daylight", which could be compared to a project dashboard for clients and team members to access and update in real time. Gordy says his goal for Dayta is to improve their operating model through the use of these kinds of efficiencies.
They'll be a company to watch for sure! Listen to the interview here
Find Gordy here or at gordy@dayta.com
Connect with Julie Keyes here
Connect with Julie Keyes, Keyestrategies LLC
Founder, Consultant, Author, Pod-caster and Instructor